# Now Enter: Frog Season

Memecoin culture has shifted. We’re now in a **Frog Bull Cycle**:

* **Pepe** is dominating this bull cycle - not just as a meme, but as a cultural movement in web3.
* Frogs represent humor, rebellion, and deep roots in internet subculture.
* But most frog derivatives today are shallow - no identity, no lore, no lasting impact.

> The culture evolved. The next iconic meme needs to come from the **frog arc**, not rehash the dogs.